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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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02323_Field_MOCT T1.txt
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1996-04-10
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711b
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14 lines
We live in an economic world in which information
itself has become the main commodity. Packages
and consumer goods are now a relatively minor
commodity compared to just information. [Where
does this information output, the fact that
information is so readily available, where does that
put the traditional family situation, for instance?] It
means for one thing, for example, that the
computer could become the basis of a cottage
economy again. Just as the kids have gone back to
the Middle Ages in their costumes and social
outlook, role-playing, so our economy could go back
to the cottage economy of a much earlier time. You
could run the world’s biggest factory in a kitchen by